About
17+ years in search. Built for what comes next.
Organicly is an organic growth agency. SEO, AI Search, content and Digital PR run as one strategy - from the first analysis to a measured result.
Mateusz Rzetecki
Organicly was founded by Mateusz Rzetecki, an organic growth and SEO strategist with 17+ years of experience across agency, in-house and international environments. Nine years in one agency from junior to Head of SEO, then five years as a department director, and currently in-house in fintech.
That distinction matters in this work. On the agency side you learn how to build a process and a team that delivers every month. On the client side you learn why half of an agency's recommendations are never implemented - and how to write them so they are.
- 17+ years
- Search and SEO experience
- Agency + in-house
- Experience on both sides of the table
- International
- Multi-market organic growth
- SEO → AI Search
- From traditional search to the new discovery ecosystem
The path here
- 2025 - nowOrganic Growth LeadZEN.COMOrganic on the client side, in fintech.
- 2024 - 2025SEO & Content Marketing DirectorAltavia Kamikaze + K2Organic strategy across 12 markets, including visibility in ChatGPT, Perplexity and Gemini.
- 2021 - 2025SEO & CM DirectorK2 PreciseTwo departments. Close to fourfold business growth in four years and a team grown by over 100%.
- 2011 - 2020From Junior SEO Specialist to Head of SEOBluerankNine years in one agency, through every level. Pharma, automotive, finance, e-commerce.
- 2009 - 2011SEO FreelancerFirst clients, local and national market.
Teaching Guest lecturer at WSB University in Poznan, 2016-2023.
Why this agency exists
SEO has changed enormously in seventeen years. Algorithms changed. Results pages changed. Devices changed. Content changed. And now the way people search is changing - not the ranking, the act of searching.
Most agencies are structured for the previous version of that: SEO in one team, PR in another, content somewhere else, and AI Search as a line item somebody added last year. Organicly is built the other way round, because the channels only pay off when they compound.
One strategy. Multiple organic channels.
How you can check us
Our own tools, not somebody's dashboard
We built two: aisearchinsight.io, which reports brand visibility across five AI engines in four markets with an audit of how ready a site is to be cited, and ClarityAI, which measures the same thing continuously. When we tell you how a metric is calculated, we know it from our own code and not from somebody else's documentation.
Measured on real answers, not estimates
We send the prompts to the models for real and store the full answers together with the sources they used. Every number can be traced back to a specific sentence in a specific answer - and shown.
We test on ourselves first
We run our own sites that live off organic traffic. The methods we propose to clients get tried first where the risk is ours rather than somebody else's.