Capabilities
An app store is a search engine with its own rules.
Be discovered.
Get discovered where apps compete - a separate algorithm and a separate discipline.
Title, subtitle, keyword set, rating, download velocity and whether people stay after installing - that is what decides visibility here. Website SEO does not transfer in any way.
We treat ASO as a full organic channel rather than an add-on to SEO: its own audit, its own metrics and its own testing rhythm on the product page.
What it covers
- ASO audit for App Store and Google Play separately
- Keyword research inside store search behaviour
- Listing optimisation: title, subtitle, description
- Creative optimisation: icon, screenshots, preview video
- Ratings and reviews strategy, including the bad ones
- Competitor monitoring and international ASO
Part of
How it works
01
Audit both listings
App Store and Google Play count different things and have different character limits. We start with what in the current listing works against you.
02
Keywords and category competition
We check what apps in your category actually surface for, and what separates the ones at the top. Moving SEO keywords across does not work.
03
Test on the listing
Icon, screenshots, title and subtitle changed one at a time, so effect can be attributed to cause. Changing five things at once produces a result you cannot learn from.
04
Ratings and reviews
Rating volume and content affect both position and how many visitors install. We set when to ask and how to reply, including to the bad ones.
What we measure
- Visibility on category keywords
- Install share from listing visits
- Retention after install
- Rating volume, velocity and average