Capabilities
What others write about you is part of the algorithm now.
Be talked about.
Give people - and machines - reasons to trust you.
Search engines read authority from it. Models read facts from it. A brand nobody writes about except itself looks equally empty to both.
We do not buy articles by weight. We look for places that have an editorial team, readers and a history of being cited in your category - because only those publications keep working after the day they go live.
What it covers
- Digital PR strategy tied to the sources that matter in your category
- Data-driven PR built on research you own
- Expert positioning and commentary
- Brand mentions, including the ones without a link
- Link earning as an outcome, not a purchase
- Authority building that feeds AI citations
Capabilities
- Digital PR CampaignsA campaign with one story, one audience and a defined measure of success.
- Data-driven PROriginal research that earns coverage, links and citations at the same time.
- Brand MentionsTrack, earn and correct what the internet says about you - link or no link.
- Link EarningLinks as a consequence of being worth linking to, with no purchased footprint.
- Authority BuildingMake your experts visible, quotable and consistently attributed.
How it works
01
Map the sources that actually count
First we check what models cite and what search links to in your category. The list usually comes out shorter and different from the media list marketing has in mind.
02
Find a story an editor will take
Editors do not publish news about your company - they publish what interests their reader. Usually that means your own data, expert commentary, or a specific fact available nowhere else.
03
Publish and supervise
Contact, material, fact-checking. We also watch the things nobody usually remembers: whether the brand name is written consistently and whether the numbers match the ones on your own site.
04
Verify whether models picked it up
Publication is the means, not the goal. A few weeks later we measure whether that source started appearing in answers and whether your brand appears alongside it.
What we measure
- Number and quality of domains writing about you
- Citations of those sources inside AI answers
- Mentions without a link - those count for models too
- Share of coverage that is still being read months later