Digital PR
Companies are trusted. People are quoted.
Make your experts visible, quotable and consistently attributed.
Expert commentary, conference talks, bylined articles and consistent author attribution build something a brand page cannot: a named human whose opinion is worth repeating.
Both search engines and models handle this the same way - they connect a person to a topic and then treat what that person says about it as more reliable.
What it covers
- Expert positioning and topic ownership per person
- Author pages, bios and consistent attribution
- Commentary pipeline for journalists on deadline
- Speaking, podcasts and industry presence
Also in this capability
- Digital PR CampaignsA campaign with one story, one audience and a defined measure of success.
- Data-driven PROriginal research that earns coverage, links and citations at the same time.
- Brand MentionsTrack, earn and correct what the internet says about you - link or no link.
- Link EarningLinks as a consequence of being worth linking to, with no purchased footprint.
How it works
01
Give each expert one topic, not all of them
A person known for one thing gets called about that thing. A person positioned as knowing everything gets called about nothing, and both search engines and models connect people to topics the same way.
02
Make the attribution machine-readable
Author pages, consistent bylines, the same name form everywhere, structured data connecting person to organisation. Without it, three articles by the same expert are three unrelated strangers.
03
Be available on deadline
Journalists work in hours. An expert who replies the same day gets quoted repeatedly; one who replies in three days gets replaced by whoever answered first. This is a process question, not a talent question.
04
Check whether the authority is transferring
The point is not that your expert is quoted. It is that your brand appears alongside them, and that models connect the two. We measure that rather than assuming it.
What you get
- One owned topic per expert, with the reasoning
- Author pages, bios and consistent attribution across properties
- Structured data linking person, topic and organisation
- A commentary process that works on a journalist's deadline
- Measurement of whether expert authority transfers to the brand