SEO
The catalogue is the hard part.
Turn category, filter and product pages into a system that scales with the catalogue.
E-commerce SEO is rarely a content problem. It is an architecture problem: thousands of URLs generated by filters, categories that compete with each other, products that disappear and come back, and a crawl budget spent on pages nobody should see.
We work on the structure that decides which pages deserve to exist, then on the content and internal linking that makes them rank.
What it covers
- Category and facet architecture, indexation rules
- Product page templates and structured data
- Out-of-stock, seasonal and discontinued product handling
- Internal linking between categories, products and content
- Marketplace and comparison-engine visibility
Also in this capability
- Technical SEOMake sure search engines and AI crawlers can reach, render and understand your site.
- International SEOGrow in new markets without cannibalising the ones you already have.
- Programmatic SEOBuild pages at scale where the demand pattern repeats - and only where it repeats.
- SEO MigrationsReplatform, redesign or rebrand without losing the visibility you paid years for.
- SEO AuditAn ordered list of what to fix, why it matters and what it is worth.
How it works
01
Count what the catalogue actually generates
Every filter combination, every sort order, every paginated page. The number is usually an order of magnitude higher than anyone expected, and it explains where the crawl budget went.
02
Decide which pages deserve to exist
A facet page earns indexation when somebody searches for that combination and it returns enough products to be useful. Everything else gets closed off. This is the decision that most e-commerce SEO comes down to.
03
Make the surviving pages worth ranking
Category content that helps someone choose, product data that is complete, internal linking that puts the important pages within reach of the homepage.
04
Handle the catalogue changing under you
Products go out of stock, seasons end, lines get discontinued. Rules set once, applied automatically, so nobody has to remember them in December.
What you get
- Full URL inventory with an indexation decision per pattern
- Facet and category architecture with the rules written down
- Product page template with complete structured data
- Internal linking plan from category to product and to content
- Rules for out-of-stock, seasonal and discontinued products