SEO
A new market is not a translated website.
Grow in new markets without cannibalising the ones you already have.
Demand looks different in every market: different questions, different competitors, different sources people trust, and often a different buying process. A translated page ranks against local pages written by people who know the market.
We start with whether the opportunity is real, then build the technical and content structure that lets each market grow without the markets fighting each other in the index.
What it covers
- Market opportunity and demand sizing before any build
- Domain, subfolder and subdomain strategy
- hreflang, geotargeting and index hygiene across markets
- Localisation that goes beyond translation
- Local competitor and SERP analysis per market
Also in this capability
- Technical SEOMake sure search engines and AI crawlers can reach, render and understand your site.
- E-commerce SEOTurn category, filter and product pages into a system that scales with the catalogue.
- Programmatic SEOBuild pages at scale where the demand pattern repeats - and only where it repeats.
- SEO MigrationsReplatform, redesign or rebrand without losing the visibility you paid years for.
- SEO AuditAn ordered list of what to fix, why it matters and what it is worth.
How it works
01
Size the demand before building anything
How many people search for this in that market, who already answers them, and what it would cost to take a share. Markets fail this step more often than any other, and failing it is expensive: the cost shows up as a year of content nobody needed.
02
Decide the structure once
Subfolder, subdomain or separate domain. The decision is hard to reverse and affects everything after it, so it gets made deliberately and in writing rather than by whoever set up the first market.
03
Localise, do not translate
Different questions, different objections, different proof. A translated page competes against pages written by people who know the market, and it reads like one.
04
Keep markets out of each other's way
hreflang, canonicals and internal linking set so that markets do not compete for the same queries. Two of your own pages fighting each other is the most avoidable loss in international SEO.
What you get
- Market opportunity assessment with a go or no-go recommendation
- Domain and URL structure decision, written down with the reasoning
- hreflang implementation map and validation
- Per-market topic plan built from local demand
- Reporting that compares markets on identical definitions