SEO
The traffic you lose in a migration is the most expensive traffic you will ever lose.
Replatform, redesign or rebrand without losing the visibility you paid years for.
Migrations fail quietly. The site launches, everything looks fine, and three weeks later the reports show a drop that nobody can attribute to a single decision - because it was made of forty small ones taken while the deadline was closer than the checklist.
We work before, during and after: mapping what exists, deciding what moves where, testing on staging, and watching the index closely for the weeks that actually decide the outcome.
What it covers
- Pre-migration inventory: URLs, rankings, links, traffic
- Redirect mapping and staging validation
- Launch-day checks and index monitoring
- Post-migration recovery plan with a defined review window
Also in this capability
- Technical SEOMake sure search engines and AI crawlers can reach, render and understand your site.
- International SEOGrow in new markets without cannibalising the ones you already have.
- E-commerce SEOTurn category, filter and product pages into a system that scales with the catalogue.
- Programmatic SEOBuild pages at scale where the demand pattern repeats - and only where it repeats.
- SEO AuditAn ordered list of what to fix, why it matters and what it is worth.
How it works
01
Write down what exists, before it stops existing
Every indexed URL, its rankings, its traffic, its incoming links. After launch this information is unrecoverable, and without it nobody can tell whether a drop is real or whether that page never had traffic to begin with.
02
Map every URL to its destination
One to one wherever possible. Bulk-redirecting everything to the homepage is the single most common migration mistake and it discards exactly what you were trying to keep.
03
Test on staging, not on the deadline
Redirects, canonicals, structured data and rendering verified before launch, not diagnosed after it. This is the step that gets cut when the date slips, and cutting it is what turns a migration into a recovery project.
04
Watch the weeks that decide the outcome
Indexation, errors and rankings checked daily at first. Most migration damage is repairable if caught in the first fortnight and expensive once it is not.
What you get
- Pre-migration inventory: URLs, rankings, traffic, links
- Complete redirect map, validated on staging
- Launch-day checklist with owners and order
- Daily index monitoring through the first weeks
- Post-launch report separating real losses from noise