SEO
An audit nobody implements is a document, not a result.
An ordered list of what to fix, why it matters and what it is worth.
Most audits fail at the handover, not at the analysis. They arrive as a hundred-page file with findings sorted by tool category, land on a backlog, and are never prioritised against anything the business is actually trying to do.
Ours is ordered by impact and written to be implemented: each finding says what to change, who has to change it, and what we expect to happen if it changes.
What it covers
- Technical, content and authority layers in one document
- Findings ordered by expected impact, not by tool
- Competitive context: what the market does that you do not
- A roadmap that survives contact with a development backlog
Also in this capability
- Technical SEOMake sure search engines and AI crawlers can reach, render and understand your site.
- International SEOGrow in new markets without cannibalising the ones you already have.
- E-commerce SEOTurn category, filter and product pages into a system that scales with the catalogue.
- Programmatic SEOBuild pages at scale where the demand pattern repeats - and only where it repeats.
- SEO MigrationsReplatform, redesign or rebrand without losing the visibility you paid years for.
How it works
01
Start from the business, not from the crawler
Which pages are supposed to make money, and what is stopping them. An audit that opens with a list of missing meta descriptions has already told you it was produced by a tool rather than by a person.
02
Look at all three layers
Technical, content and authority in one document. Splitting them across three reports is how a finding in one layer gets prioritised above a blocker in another.
03
Order by expected effect
Each finding gets an estimate of what changes if it is fixed. Without that, prioritisation falls to whoever shouts loudest in the planning meeting - and it will not be organic.
04
Write it to be implemented
What to change, who has to change it, what it depends on, and how we will know it worked. An audit that a developer cannot act on without a follow-up call is half an audit.
What you get
- One document covering technical, content and authority
- Findings ordered by expected impact, with the reasoning shown
- Competitive context: what the market does that you do not
- Roadmap split into what to do now, next and later
- A walkthrough with the people who have to implement it